Case Study / Customer Story

Supporting Employees with Equity Compensation

An employee-centric organization that wants to help employees by making sure they have the resources they need. 

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Background

  • Treasury Prime is a leading Banking as a Service (BaaS) company and has won numerous awards recognizing their leadership in FinTech for its API
  • The company, which is based in San Francisco, was founded in 2017 and has grown to 100+ employees 
  • All employees at Treasury Prime receive equity compensation, and the company wanted to support employees in understanding financial decisions around equity and personal finances more broadly

The Opportunity

Treasury Prime, the leading Banking as a Service (BaaS) company, was founded in 2017 in San Francisco and connects banks and FinTechs through an API so that developers can build in minutes. As a high-growth company that has raised more than $30M from leading venture capital firms including Deciens Capital, Nyca Partners, Pacific Western Bank, QED Investors, SaaStr Fund, Susa Ventures, and Y Combinator, the company wanted to help employees better understand their equity compensation and support employees making financial decisions. 

The leadership team at Treasury Prime has deep experience in finance, having worked at financial institutions and the FDIC. As financial experts, it was imperative that they found a partner who they trusted and met high technical standards. 

“The main reason we were looking to bring on a benefit like Addition Wealth was equity compensation,” explained Mike Shaw, Director of People Operations at Treasury Prime. “We quickly realized that equity was only going to be a piece of the overall value and that we were actually going to be able to help people with everything related to their personal finances, which has turned out to be extremely valuable for our employees.”

The Solution

Addition Wealth partnered with Treasury Prime to create a customized platform for their employees that brought together digital tools for equity, relevant content and articles, and webinars and events on important personal finance topics. The platform specifically included: 

  • An equity value calculator that pulled in the company’s latest 409a and last round preferred to enable employees to explore the value of their equity 
  • A webinar series led by CFPs and CPAs on Treasury Prime equity, as well as other relevant personal finance topics 
  • Unlimited access to CFPs and CPAs, all of whom have deep expertise in equity compensation

And while equity may have kickstarted the initial conversations, Treasury Prime quickly recognized the value of Addition Wealth for personal finance topics across the board, with employees also turning to Addition Wealth for support with education around retirement planning options.

“People say this is the best benefit we offer. We even had one employee tell us she was actively interviewing CFAs on her own but that she was able to get what she needed through Addition,” Shaw added. 

Addition Wealth has supported Treasury Prime employees across a variety of topics from buying a home and understanding the current macroeconomic climate to budgeting and savings.

How Addition Wealth Supports People Teams

Treasury Prime is an employee-centric organization that wants to help employees by making sure they have the resources they need. 

“Addition has made it very simple for us to know employees are getting the support they need. It’s made my life so much easier, and there’s a ton I’ve learned too. It’s been amazing, and people are getting value.” 

Shaw went on to add, “Addition is very sustainable. As HR you have less admin work and side conversations about topics that aren't an HR team’s responsibility, and you don’t have to spend time responding to questions because people won’t ask you them. It frees up your HR team to focus on other things.”

“At the end of the day, employees will be happier because they'll better understand personal finances, their money, and how to grow it.”

Key Results

A Partnership

Treasury Prime is an employee-centric organization that wants to help employees by making sure they have the resources they need. 

“Addition has made it very simple for us to know employees are getting the support they need. It’s made my life so much easier, and there’s a ton I’ve learned too. It’s been amazing, and people are getting value.” 

Shaw went on to add, “Addition is very sustainable. As HR you have less admin work and side conversations about topics that aren't an HR team’s responsibility, and you don’t have to spend time responding to questions because people won’t ask you them. It frees up your HR team to focus on other things.”

“At the end of the day, employees will be happier because they'll better understand personal finances, their money, and how to grow it.”

“The advisor knew the answers to all of my questions and was able to explain things very simply in order for me to understand which I appreciated.”

"Talking to a financial advisor was extremely helpful. If I had to rate my meeting on a scale of 1 to 10, it would definitely be a 20! I actually was looking for a FA on my own but now that we have Addition, I don't need to do that. It is really great!"

“This position at Treasury Prime was my first time receiving company equity, and Addition was very helpful because it provided me with visualizations and explanations. The platform is easy to use and navigate and the webinars have been very helpful.”

Testimonials

What employees said about us

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Supporting Employees with Equity Compensation
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